Question 1

Can I start for free?

Accepted Answer

Yes. The Free Planner gives you the essentials to start organizing your wedding, including a basic dashboard, guest list, vendor list, budget tracker, and planning checklist.

Question 2

How is Lumière different from The Knot or Zola?

Accepted Answer

The Knot and Zola are free because they sell your attention to vendors and take registry commissions. Lumière is a paid planner, so we work for you — no vendor ads, no registry pressure, and Jane, our AI wedding assistant, actually edits your plan (adds tasks, guests, and timeline items) instead of just suggesting them.

Question 3

What does 'unlimited fair-use' AI on Premium mean?

Accepted Answer

Premium is designed for one couple planning one wedding. You should never think about AI limits during normal planning — ask as many questions as you need. We enforce a soft ceiling (500 messages/month per account) to prevent automated abuse; the vast majority of couples use a fraction of that. If you approach the ceiling we'll email you before anything is throttled.

Question 4

Do I still need a wedding planner if I use Lumière?

Accepted Answer

Lumière replaces most of what a day-of coordinator would build for you — a full rehearsal, wedding-day, and day-after timeline with beauty math, first-look logic, travel buffers, and sunset timing. If you're hiring a coordinator or full-service planner anyway, add a Coordinator Seat and they can edit your dashboard alongside you.

Question 5

How does the Coordinator Seat work?

Accepted Answer

The Coordinator Seat is a $29/mo add-on that gives your coordinator or planner full editing access to your dashboard (timeline, vendors, tasks, budget). Each seat also seeds 25 free AI messages for the coordinator and unlocks direct in-app messaging between you and them, so plan changes and questions live in one place instead of scattered texts.

Question 6

What happens after the coordinator uses the 25 seeded messages?

Accepted Answer

They can buy AI top-up packs (Small $12 · Medium $20 · Large $50 · Mega $100). Coordinator top-ups don't drain your couple-side allowance — everyone's usage stays transparent.

Question 7

What makes Premium different from Day-Of?

Accepted Answer

Premium unlocks planner-grade timeline intelligence: unlimited AI messaging, Timeline Health scoring, travel buffers between locations, vendor coverage checks, one-click fixes, shareable timeline links for vendors and family, direct messaging with your coordinator, and unlimited guests, vendors, and tasks.

Question 8

Is the Day-Of Timeline generator really automatic?

Accepted Answer

Yes — you fill in the setup wizard once (ceremony time, first look yes/no, cocktail hour length, meal serving style) and Lumière generates a full rehearsal, wedding day, and day-after schedule with realistic buffers. You can then edit anything, lock items in place, and regenerate around them without losing your changes.

Question 9

You just raised prices — am I affected?

Accepted Answer

No. Existing subscribers keep the price they signed up at (grandfathered) for the life of the subscription. Price changes only apply to new signups and to subscribers who upgrade to a different plan.

Question 10

Can I upgrade or change plans later?

Accepted Answer

Absolutely. You can switch plans at any time — your wedding data, vendors, and timeline stay exactly where they are.

Question 11

Do you help with wedding invitation wording?

Accepted Answer

Yes. Our free guide has invitation wording templates for formal, semi-formal, and casual suites, hosting lines for divorced, remarried, and blended families, dress code phrasing, and RSVP wording. Read the wedding invitation wording guide.

Feature	Free	Day-Of	Premium
Wedding profile
Basic dashboard
Full dashboard insights		Limited
AI planner messages / mo	5	100	Unlimited (fair-use)
Tasks	20 max	50 max	Unlimited
Vendors	5 max	10 max	Unlimited
Guests	50 max	100 max	Unlimited
Budget tracker	Limited	Limited
Payments tracker
Inspiration board
Day-Of Timeline	Preview	Full	Advanced
Rehearsal timeline
Day-After timeline
Beauty / first-look math
Travel / location math
Timeline Health score
One-click recommendations
Vendor coverage checks
PDF exports		Add-on
Share links
Coordinator seat + DMs		$29/mo · 25 AI msgs	$29/mo · 25 AI msgs

What matters	Lumière	The Knot / Zola	Aisle Planner	Timeline Genius	AI chat apps
AI planner that actually edits your plan	Unlimited (fair-use)				Chat only
Day-Of Timeline generator (rehearsal → day-after)		Checklist only	Manual builder	Manual
Beauty, first-look, travel & sunset math				Partial
Timeline Health score & vendor coverage checks
PDF exports for master, vendor & family
Invite your coordinator into your plan	$29/mo · 25 AI msgs seeded		Planner-owned	Planner-owned
Direct messaging with your coordinator			Planner-owned	Planner-owned
Ad-free, no vendor marketplace pushed on you
Price for a couple	From $15/mo · Premium $129/yr	Free (ads)	Not sold to couples	$29–$99/mo	Free / freemium

Choose the planning experience that fits your wedding.

Compare what each plan includes

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