Privacy Policy

1. Information We Collect

Account Information

• Name
• Email address
• Login credentials or authentication identifiers
• Account settings
• Subscription or plan status
• Communications with us
• Legal acceptance records, such as Terms and Privacy acknowledgment timestamps

Wedding Planning Information

• Wedding date
• Couple names
• Wedding nickname
• Wedding location
• Venue details
• Ceremony and reception details
• Planning stage
• Wedding style, theme, colors, and inspiration
• Guest count
• Budget and budget ranges
• Planning priorities
• Booked vendor categories
• Timeline details
• Tasks and reminders

Guest, Wedding Party, and Vendor Information

If you choose to enter it, we may process information about guests, wedding party members, vendors, family members, and other individuals, such as names, email addresses, phone numbers, RSVP status, meal choices, group or household tags, roles, vendor contact details, vendor notes, contract-related information, and timeline assignments.

Uploaded Files and User Content

You may upload or submit files and content, such as vendor contracts, PDFs, planning notes, inspiration images, vendor documents, timelines, guest lists, and other files or content you choose to provide.

Payment and Billing Information

If paid features are offered, payment information may be processed by a third-party payment processor. We do not intend to store full credit card numbers. We may receive limited billing information, such as payment status, plan type, transaction identifiers, billing email, and limited payment method details from the payment processor.

Usage, Device, and Technical Information

• IP address
• Device type
• Browser type
• Operating system
• Pages viewed
• Features used
• Referring pages
• Session activity
• Error logs
• Approximate location based on IP address
• Cookies and similar technologies

2. How We Use Information

• Create and manage accounts
• Provide the Service
• Personalize your wedding dashboard
• Generate planning timelines and checklists
• Generate Day-Of Timeline recommendations
• Manage guest lists, vendors, budgets, tasks, and inspiration boards
• Process uploaded files and extract relevant planning details
• Provide AI or automated recommendations
• Send requested emails, reminders, summaries, or account notices
• Process payments and manage subscriptions
• Provide customer support
• Improve, secure, and troubleshoot the Service
• Analyze usage and product performance
• Prevent fraud, abuse, or unauthorized access
• Comply with legal obligations

3. AI, Automation, and Recommendations

The Service may use automated rules, algorithms, artificial intelligence, or similar technologies to generate timelines, recommendations, warnings, summaries, risk indicators, vendor coverage checks, or other outputs. We use the information you provide to generate these outputs. Outputs may not always be accurate or complete, and you should review them before relying on them.

4. How We Share Information

Service Providers

We may share information with vendors that help us operate the Service, such as hosting providers, database providers, email providers, analytics tools, payment processors, file storage providers, AI or automation providers, customer support tools, and security providers.

People You Choose to Share With

If the Service includes sharing tools, exports, guest-facing pages, vendor views, planner views, or wedding party views, we may share information according to the sharing settings or actions you select.

Payment Processors

If you purchase a paid plan, payment information may be processed by a third-party payment processor.

Legal and Safety Reasons

We may disclose information if we believe it is necessary to comply with law, enforce our Terms, protect rights or safety, prevent fraud, or respond to lawful requests.

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.

Administrative Access for Support and Operations

Authorized Lumiere HQ personnel (such as administrators and support staff) may access your account information and wedding data — including your profile, intake answers, guest list, vendors, budget, tasks, timeline, seating, playlist, registry, inspiration items, subscription and billing status, assistant usage, feature usage, bug reports, legal acceptances, and privacy request history — for purposes such as providing customer support, troubleshooting issues you report, investigating suspected abuse or security incidents, preventing fraud, and maintaining the Service.

This access is limited to personnel with a legitimate business need, is read-only for routine support diagnostics, and is recorded in an internal audit log that captures which administrator viewed which account and when. We do not sell this information and do not use it for advertising.

5. Guest and Third-Party Information

If you submit information about guests, wedding party members, vendors, or other individuals, you are responsible for ensuring you have permission or another appropriate basis to provide that information. We use guest and third-party information to provide the features you request, such as guest list management, RSVP organization, timeline assignments, vendor organization, and related planning tools.

6. Cookies and Analytics

We may use cookies, pixels, SDKs, local storage, and similar technologies to keep you logged in, remember preferences, understand how users use the Service, improve performance, measure marketing effectiveness, and detect errors or security issues. For more information, see our Cookie Policy at /legal/cookie-policy.

7. Email Communications

We may send service-related emails, such as account notices, security notices, purchase confirmations, password resets, requested summaries, or data request communications. If you opt in, we may also send planning tips, product updates, offers, or marketing emails. You can unsubscribe from marketing emails at any time.

8. Data Retention

We retain information for as long as needed to provide the Service, maintain records, comply with legal obligations, resolve disputes, enforce agreements, prevent abuse, and support legitimate business purposes.

If you delete your account, we will delete or de-identify personal information subject to legal, security, backup, fraud prevention, tax, accounting, and legitimate business retention needs.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Security safeguards may include authentication controls, role-based permissions, encryption in transit, secure hosting, access restrictions, administrative access audit logging (including logging of internal support lookups of user accounts), error logging, backup practices, and vendor security review where appropriate.

10. Your Choices and Rights

• Access personal information
• Correct personal information
• Delete personal information
• Request a copy/export of personal information
• Opt out of marketing emails
• Opt out of certain sharing or targeted advertising, if applicable
• Limit certain uses of sensitive information, if applicable

You can submit requests at admin@lumiere-hq.com or through the Data Requests page at /legal/data-requests.

11. Missouri Data Breach Notice

If we experience a breach of security involving personal information and notice is required under applicable law, we will provide notice consistent with applicable legal requirements.

12. Children's Privacy

The Service is not intended for children under 18. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us at admin@lumiere-hq.com.

13. International Users

The Service is operated from the United States. If you access the Service from outside the United States, your information may be processed in the United States and other locations where our service providers operate.

14. Third-Party Links

The Service may link to third-party websites, vendors, venues, registries, payment processors, or other services. We are not responsible for the privacy practices of third parties.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If changes are material, we will provide notice through the Service, email, or another reasonable method.